And the Award
12 Jul 2010 2 Comments
For most ridiculous item of the day goes to Forever 21 for 1) deciding that a line of maternity clothes, in a shop branded and marketed towards teenagers and adolescents, is a good idea. And 2) deciding that the appropriate place to put said line of clothing would be in the states with the highest teen pregnancy rates.
For more information please read this article.
750,000 teenagers became pregnant last year, and the rate of teen mothers has risen over the last year after a drop. Similarly as I raised concerns for the Candies brand sending mixed messages to teenagers by having Bristol Palin as their spokesperson for addressing teen pregnancy rates, while at the same time having Britney Spears as their spokes model talking about her “hot bottoms.”
What is responsible marketing towards teenage parents? Is it responsible to market a brand towards teenage mothers? Like MTV’s program Teen Mom, introducing teenage pregnancy into the realm of pop culture, does it make it more acceptable? Is that an acceptable path for society to go down?
Nov 05, 2010 @ 12:56:06
So it should be really hard for those girls to buy maternity clothes. That’s right, that will teach them next time to have an abortion.
Nov 11, 2010 @ 06:51:25
To encourage young teenage mothers to get abortions is hardly my point. Promoting and marketing hip clothing to teenage mothers so that they are able to fit in and continue showing off a belly-button piercing I have a problem with.